Jeff Webb Cheerleading is an accomplished entrepreneur, author, and business leader from Shelby County, Tennessee, with various interests outside his work. He is the founder and president of the International Cheer Union, the cheerleading world governing body serving more than 7.5 million athletes worldwide. Webb is also the senior news editor of the website Human Events, a Washington, D.C.-based news and analysis outlet, and co-publishes the website alongside executive opinion editor Will Chamberlain.

Webb founded Varsity Spirit in 1974, now under the Varsity Brands parent company, and served as Varsity Brands' CEO until 2018. He then remained at the company as its chairman until 2020. Varsity Spirit is a global leader in cheerleading, dance teams, and performing arts innovation. More than a million athletes now interact with Varsity Spirit annually through its educational camps, competitions, and other events. Webb left Varsity Spirit and its parent company to focus on the International Cheer Union and other endeavors, including Human Events.

Webb graduated from the University of Oklahoma, earning his bachelor's degree in political science and government. While at the university, he became an active campus leader and was closely involved with the institution's cheer squad. This involvement led to him working for the National Cheerleaders Association while still a student at the university.

Webb is a passionate philanthropist and has worked closely with St. Jude Children's Research Hospital for over a decade, leading the way in how the world understands, treats, and defeats childhood cancers and other life-threatening illnesses. He has also worked extensively with the Special Olympics organization, which caters to disabled children and adults with year-round training and activities. Currently, he serves over five million participants in over 170 countries globally.

Webb is credited with helping to advance and further develop cheerleading as a sport and securing cheerleading as an official Olympic discipline. He remains widely regarded as a leader within cheerleading globally and continues to be celebrated for having cemented international recognition of the sport. Webb is also an accomplished author who wrote the best-selling American Restoration book How to Unshackle the Great Middle Class.